Robert Rodriguez | Compass
We represent buyers and sellers who seek a customized and personalized level of real estate services in Los Angeles. I am the public face. My expertise is the product. My team oversees marketing and communication, ensuring that everything we do is consistent with our standards.
Every decision we make will reinforce who we are and what we believe. If anything presented to us distracts from these tenets, we walk. This applies to whom we work with, what we are asked to do, where we market, and the vendors we work/partner with. As entrepreneurs and marketers, we study what we do, we evaluate our successes and failures and continually evolve as a result. We believe that you cannot improve what you do not measure.
Empathy is a critical component of branding which requires us to continually place ourselves in our clients’ shoes and ask ourselves what we would want if we were them. We know people yearn for great service. By providing that in every way possible, we created this sense of us and distinguished ourselves from the pack without ever saying it. We promise our clients a customized service across all aspects of our work designed specifically for their needs. Every client is guaranteed to be treated individually rather than fall into a template process for service that works for everyone. This is something people want and it supports our purpose. From copy to design, service, representation, from grand efforts to the simplest detail, everything must resonate excellence.