I began my real estate career in 2003 as an assistant to a real estate team in Dallas, Texas and embarked on my LA real estate journey in 2007 right before the crash of 2008. Before branching off as an independent team leader, I was the manager of business development for a boutique Beverly Hills brokerage who’s niche was listing and selling short sales. I assisted in creating a marketing funnel and listing process, which allowed me to directly list over 200 short sales and enabled the company to list and sell thousands. I also trained and managed a team of 6 sales associates. As the market began to normalize in 2009-2010, I became licensed and began to broker transactions with my team individually.
Currently, we represent buyers and sellers who seek a customized and personalized level of real estate services in Los Angeles and my client base is almost exclusively referral-based. I am the public face. My expertise is the product. My team oversees marketing and communication, ensuring that everything we do is consistent with our standards. Every decision must reinforce who we are and what we believe. This applies to whom we work with, what we are asked to do, where we market, and the vendors we work/partner with. As entrepreneurs and marketers, we study what we do, we evaluate our successes and failures and continually evolve as a result.
Empathy is a critical component of our branding which requires us to continually place ourselves in our clients’ shoes and ask ourselves what we would want if we were them. We know people yearn for great service.
By providing that in every way possible, we have created this sense of us and distinguished ourselves from the pack without ever saying it. We promise our clients a customized service across all aspects of our work designed specifically for their needs. Every client is guaranteed to be treated individually rather than fall into a template process for service that works for everyone. This is something people want and it supports our purpose.
From copy to design, service, representation, from grand efforts to the simplest detail, everything we do must resonate excellence.
My team operates within a brokerage brand — Compass. Compass is building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless. Compass is the future of real estate. To lead the industry requires the smartest tools built by the brightest minds in engineering, design, and strategy. Through their proprietary platform, Compass is changing how agents and clients navigate the process of finding or selling a home.
Experience matters, who you choose to work with matters, and how they treat and approach your unique goals is paramount. When you call me, you can rest easy knowing that I will personally be with you every step of the way.