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The Costly Convenience of an iBuyer

What's the catch when working with iBuyers? --- Whats the catch? When selling to an iBuyer, the other side of the transaction is a company or an investor. Investors like to make money, and the quick and easy experience for sellers doesn’t come cheap. The iBuyer will...

Consistency and Exposure in Real Estate Marketing REACH:   While some say focusing on and targeting just those consumers that are truly applicable to your product is more effective, and this may be so for certain types of property, we should never underestimate that...

Psychographics vs. Demographics – Real Estate Marketing 101

The Importance of Psychographics When Selling Your LA HomeDemographics include age/gender, race, location, and employment. Psychographics incorporate personality, values, attitudes, interests, and lifestyles. If you know how people choose and compare products in your...

The Value of A Los Angeles Home Buyers Agent

The Tangible Value of a Los Angeles Home Buyer's Agent     Here are some observations:     1. Buyers are becoming increasingly neighborhood agnostic. They are more receptive to neighborhoods they may not have considered in the past as long as convenience and...

The Wealthy Love A Bargain

Los Angeles Bargain Hunters Help Create A Preferential Real Estate Landscape Competing Vultures Imagine driving down a country road where vultures, crows, and hawks didn't exist:  the road would be scattered with the carcasses of unfortunate animals struck by...

The Best Realtors Only Care About The Consumer

The Consumers Decides What the Market Will Produce or SupplyIn real estate, this question is asked frequently, and often the assumed answers are actually what is NOT in the best interests of the consumer. Many agents and brokerages are self-serving. They do what is...

Compass Email Marketing Garners Sellers Exponential Exposure

Listing With Robert and Compass Will Provide the Most National Agent ViewsCompass properties are sent out via e-mail, which exposes them to 8,000+ real estate professionals around the country, and often the e-mail - and listings - are forwarded to others. The other...

California Proposition TEN – Will Make Los Angeles Housing Worse

California Proposition 10 Will Not Help The LA Housing Market Proposition 10: is the wrong solution for a state that desperately needs to create more affordable housing for middle-class families. Prop 10 repeals a housing law with no solution. Prop 10 is the wrong...

Technology and LA Housing | 3 Facts You Should Know Today

Tech Startups & LA Housing ---   ONE:  According to BUILTINLA.com, there are 68 companies with 50M or more in funding currently operating in Los Angeles & another 55 companies with start-up funding between 20M - 50M. The burgeoning tech scene in LA is creating...

How to Search For and Rent A Home in Los Angeles

How to Search For & Rent A Home In Los Angeles Leasing in LA is a little more work with a few more mouse clicks. Below is a breakdown of all the available sites that hold the majority of the rental inventory and the different approaches to take with each one.  ...

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