The Costly Convenience of an iBuyer

The Costly Convenience of an iBuyer

What’s the catch when working with iBuyers? First, what exactly is an iBuyer? An iBuyer is a company that will make you an offer on your home within minutes (or days), sight unseen, based on a proprietary valuation model. If you choose to accept the price, you...

Consistency and Exposure in Real Estate Marketing  If you want an almost certain guarantee of success when marketing real estate there are two areas that you should focus on most: reach and frequency REACH:   While some say focusing on and targeting just those...
Psychographics vs. Demographics – Real Estate Marketing 101

Psychographics vs. Demographics – Real Estate Marketing 101

The Importance of Psychographics When Selling Your LA Home When most agents present their marketing plan with the seller, they will usually only talk about the demographics of a potential target buyer, which is now standard practice. However, very few agents discuss...
The Best Realtors Only Care About The Consumer

The Best Realtors Only Care About The Consumer

The Consumers Decides What the Market Will Produce or Supply If you build it - they will come, someone once said and maybe you're right - if you're Steve Jobs and you just invented the iPhone. However, we know that the consumer and their needs (AKA market demand)...
Compass Email Marketing Garners Sellers Exponential Exposure

Compass Email Marketing Garners Sellers Exponential Exposure

Listing With Robert and Compass Will Provide the Most National Agent Views Listing with Compass Provides Sellers The Highest Amount Of Exposure Through the Internal Agent Network. Compass properties are sent out via e-mail, which exposes them to 8,000+ real estate...
California Proposition TEN –  Will Make Los Angeles Housing Worse

California Proposition TEN – Will Make Los Angeles Housing Worse

California Proposition 10 Will Not Help The LA Housing Market The Facts | California Proposition 10 This flawed measure is the wrong way to provide more housing that working Californians can afford. We should focus on better solutions for providing rent relief to...